Gay TV has few viewers

Authors:

Shaidle, K.

Source:

Report / Newsmagazine (National Edition), Volume 30, Number 1, p.51 (2003)

ISBN:

1488-8084

Accession Number:

8768671

Abstract:

Discusses the poor performance of PrideVision, the first Gay, Lesbian, Bisexual and Transgender television network as of December, 2002. Company's efforts to increase subscriptions; Possibility that the stereotypical gay male's promiscuity is waning; Assertion that the network's marketers are out of phase with other public relations initiatives from the homosexual community.

Notes:

Vol. 30 Issue 1, p51 2/3p; 1bw