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Abstract:

Discusses the events at the Capital City Rodeo run by the Texas Gay Rodeo Association (TGRA) in Austin, Texas. How Bud Light was the official sponsor of the rodeo; Growth of the industry that caters to the lesbian, gay, bisexual, and transgendered communities; Consideration of television advertisements from Jaguar, Verizon, Wells Fargo, and Motorola that are played next to gay television shows; How the money from the gay rodeo goes to a charity.

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Vol. 148 Issue 8, p60-64 2p; 3c, 2bw